Karina Bik began her career as a model at the age of 14, and has subsequently gone on to appear in nationwide television, print and digital campaigns for top brands such as Estée Lauder, L'oreal, Johnson & Johnson, Converse, Unilever, Lancome, Kiehl's, Harley Davidson, Macy's, Neiman Marcus and Pepsi, among others.
From a young age, Karina was always obsessed with fashion, and would often accompany her mom on buying trips for clothing for new collections in their family clothing store. After graduating with a Master’s degree in International Law, Karina decided to pursue fashion full-time and moved to New York.
Upon moving to New York, Karina signed with a top agency, Fenton Models. While she initially posted her modeling photos to Instagram, she quickly realized that she enjoyed creating lifestyle-related content for Instagram and engaging with her audience about trends in fashion, beauty tips, travel destinations, and local foods.
After a trip to Europe in 2017 where she was fortunate to meet fashion luminaries like Giorgio Armani and Christian Louboutin for Harper’s Bazaar’s 150th anniversary, Karina officially decided to launch her career as a digital creator, and she hasn’t looked back ever since! Her elegant yet approachable style has quickly captured the attention of the major beauty and fashion houses, including Revlon, Bulgari, Cover Girl, Givenchy, Dior, Zadig & Voltaire, Revolve, Pernod Ricard, Hilton, Diptyque, Christian Louboutin, Bobbi Brown, Clarins, Procter & Gamble, Olay, and Guerlain, among others.
Karina lives in Manhattan with her husband, and when she’s not on Instagram, you can find her swimming like a fish, at hot yoga, or eating spicy lamb noodles at Xian Famous Foods!